#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
​
​
​
​
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
​
​
​
​
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
​
​
​
​
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
​
​
​
​
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
.jpeg)
AIRBNB FLOATING HOUSE
LEAD PRODUCER
I oversaw the production of Airbnb’s famous Floating House PR stunt in response to the passing of the Deregulation Act.
I ran the creative development & oversaw a team of producers build & launch of the house, floating down the Thames.
Sadly, I never got the chance to stay aboard.
​
