#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
DO CONVERSE MAKE BOOTS?
LEAD PRODUCER
People didn't know that Converse made Boots as well as trainers.
So, we produced a campaign that answered that question:
'Do Converse make Boots?' and answered it with an emphatic 'YES'
I was the lead producer as we laughed at mainstream fashion advertising and made content including giffs, a LIVE feed (of a boot), OOH, print and housed all this on Tumblr.
YES MOMENTS
