#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
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I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
​
​
​
​
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
​
​
​
​
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
​
​
​
​
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
GREAT CAMPAIGN
INTEGRATED PROJECT DIRECTOR
I was the Project Director for one of the most high-profile projects of my career.
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Working directly with the Director of GREAT Britain campaign & the Head of Trade & Marketing, we launched the UK government’s largest ever international trade & investment campaign. It was the first major piece of international Government communication post-Brexit, declaring the UK open for business.
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The work was 360; broadcast, OOH, DOOH, press and digital.
