#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
#LIDL SUPRISES
LEAD PRODCUER
I had the pleasure of being the lead producer on a truly category defining campaign when we launched Lidl to the UK market.
Lidl’s first brand campaign ran the #LidlSurprises hashtag as we launched through TV, digital, print & OOH. We continued to launch campaigns during Easter & Christmas for the next 2 years.
This also included the build & development of the Lidl Community; a place where Lidl lovers can chat & share their love of the brand, which I managed.
I also produced a rather cheeky response advert to Sainsbury's unfortunate misplacement of a poster intended for internal purposes, Lild's 50p challange.
PREDATOR INSTINCT
THE GAME
LEAD PRODUCER
To celebrate the 10-year anniversary of the adidas Predator football boot, I was the lead producer on the 'Predator Instinct - The Game’ campaign.
I produced a 7-day, live immersive football event that started & ended online.
The live event was played on 2 bespoke 5-a-side football assault courses with complimenting “predators” armed with laser-quest-esq laser guns.
I oversaw the build of the event space. invitational website & digital assets, printed flyers - all complete with secret maps & hidden codes
